Chungaboo is an innovative, family-owned and oriented publishing company that creates highly interactive, educational content. Our Apps include rich story-telling elements and refreshingly unique artwork. We are based in Austin, Texas.
Chungaboo is a nickname that our Co-Founder created for his oldest daughter, Mya Schaefer. Like most good nicknames, it’s gone through several (admittedly very bizarre and random) permutations. We tend to make pretty “healthy” babies, and Mya quickly became our cute little “Chunk of Love”. That led us initially to “Chungalo”, which eventually became “Chungalo Bungalo” and then finally “Chungaboo”.
Mobile devices such as the iPhone, iPad, and Kindle present a huge opportunity for educators who are passionate about revolutionizing how children learn. Unfortunately, it also presents the opportunity for people to overuse or misapply mobile technology and ultimately create content that is counter-productive and even disruptive to a child’s development. For example, I’ve seen hundreds of apps and eBooks out there that are really just movies. Don’t get me wrong, our kids love that material. But are they really learning to read when a yellow highlighter box simply zips over text that is being ignored? Can it really be considered “interactive” or “educational” if kids just turn a page and the animation and narration does the rest, negating virtually any need for imagination? It’s a challenge to selectively apply the latest mobile technology and refrain from overusing innovation just because it’s there.